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[Data] Why does linear product development (product-out) fail?

Reasons for the failure of linear product development and proposed solutions! Materials useful for new business development.

This document explains an alternative method to "creating a business plan → wall hitting" in linear product development. It specifically addresses the analysis of major failure cases such as Iridium and the structural issues that cause business plans to deviate from reality. Practical methods, such as the approach of "visit customers 300 times," are also included, so please make use of it. 【Contents (partial)】 ■ With traditional business development methods ■ The tragedy of new business development: Why does this happen? ■ "Fix the business plan after the service sells like hotcakes" ■ Typical steps in linear product development ■ Iridium as a landmark case of major failure due to linear product development *For more details, please download the PDF or feel free to contact us.